When legacy meets leadership, clarity becomes power.
Around 85 per cent of Indian companies are family-owned, yet only a few manage to grow generation after generation. The reasons often stem from within: unclear professional roles, internal conflicts, unspoken expectations, emotional decision-making, and the fragile balance between family and business.
Next in Line speaks directly to the next-generation businessperson standing at this crossroads.
Written from the perspective of a young leader stepping into a family enterprise, the book offers an honest and practical roadmap to professionalizing operations while strengthening family harmony. It shares actionable insights on building systems, shaping workplace culture, clarifying responsibilities and adopting modern management practices, without losing sight of the values that form the foundation of a family business.
Drawing from Avishkar Srivastava’s journey at The PDP Group®, where he helped scale the business, the book blends real-world experience with practical wisdom. It is not theory. It is tested practice.
