Blair Yates

Blair Yates is a performance coach and motivational strategist who has spent more than a decade helping individuals overcome self-sabotage. With a background in behavioural psychology and business consulting, Yates has worked with clients ranging from entrepreneurs to athletes. He is known for his clear, actionable frameworks that emphasise practical behaviour change. His workshops have been featured in corporate training programmes worldwide. The 5 Second Shift builds on his years of experience in showing how small, consistent actions can unlock confidence and discipline. Yates lives in Austin, Texas, where he continues to coach and write.