ABOUT THIS BOOK
‘Election forecasting is a little bit like cricket—there is no room for complacency and each ball is a new one.’
How are mandates made? How do people end up voting for one specific party and why? What
is anti-incumbency, and how does it work? Who Gets Elected answers the most urgent questions about elections. Pradeep Gupta, India’s top psephologist and the founder of Axis My India, discusses everything regarding winning elections and maintaining a hold on power for the next one. With expert insight and an understanding into the psyche of the common Indians as they make their decision on their leader, this is a must-read for everyone who wants to be well informed about election processes in India.
AUTHOR OF THE BOOK
Pradeep Gupta, a leading name in market research, is India’s top psephologist and chairman and
managing director of Axis My India, which has successfully predicted 59 of 63 exit polls since 2013.
Axis My India’s 2019 general election and Haryana assembly election forecasts were the subject of
a case study at Harvard Business School.
A Harvard Business School alumnus, Pradeep Gupta has a unique intuitive personality and a passion
for understanding the pulse of the nation. His quest to empower and to democratize knowledge has
led him to author significant books How India Votes and What It Means, Modi @ 20 and Blueprint
for an Economic Miracle.
Pradeep Gupta’s ‘simple living high thinking’ philosophy, honesty towards his craft, unrelenting
passion to innovate, and above all, empathy for 1.3 billion Indians have enabled him to build an
organization, Axis My India, with a vision to connect and resolve problems of all 250 million Indian
households and which is on a mission to actively transform a billion lives.
