TATA STEEL : 100 CC A CENTURY OF COMMUNICATION

ABOUT THIS BOOK

‘100 cc – A Century of Communication’The collection of print advertisements of Tata Steel, in this book, establishes the building and the growth of a legendary company. The selection traces the building of a strong and resurgent industrial India through a series of novel and dedicated advertisements.Iron Steel in India and Tata Steel ‘Steel’ is taken for granted and many are not aware of the rich heritage that it enjoys in shaping of civilizations and in the creation of political geographies.Analysis of the famous iron pillar in Delhi shows that the pillar is of pure wrought iron and absence of any corrosion has been attributed to the chemistry which was worked out sixteen hundred years ago! Indian Wootz Steel was exported to the far west and was praised for its workmanship and swords made of such steel were coveted in the 15th Century by armies who paid high prices for them.