START UNSELLING NOW: THE SALES MANIFESTO FOR WINNING CUSTOMERS

Category Business & Economics
Format Paperback
Imprint Rupa
Price 395

ISBN: 978-93-6156-825-1
Pages: 248 pages
Date: 5th November 2024

ABOUT THIS BOOK

Start Unselling Now: The Sales Manifesto for Winning Customers invites you to revolutionize your approach to sales. In this influential guide, Rajesh Grover urges you to abandon outdated sales tactics that no longer resonate with today’s buyer, and instead embrace the concept of UNSELLING, a transformative shift that focuses on the customer’s buying journey rather than the salesperson’s target obsession.
Discover how focusing on customer-centric strategies and simple frameworks can overturn conventional methods, crafting encounters that naturally lead customers to buy, not just be sold to. By mastering the art of UNSELLING, you’ll not only enhance your sales skills but also build deeper, more meaningful customer relationships.

AUTHOR OF THE BOOK

Rajesh Grover is a renowned sales strategist with over two decades of experience in evolving sales strategies to meet changing market demands. His expertise in integrating technology enhances sales methods, giving teams a competitive edge and setting them ahead in the industry.
Grover’s approach masterfully blends theory with practice, simplifying complex concepts to make them accessible and actionable for sales professionals across various sectors. This clarity allows teams to swiftly adapt and implement these strategies, driving measurable and enduring results.
Known for his innovative tactics and deep market insights, Rajesh has a proven track record of transforming sales functions into high-performing teams. As a sought-after sales coach, his methods not only boost performance but also cultivate lasting customer relationships and loyalty, establishing him as a key influencer in the sales community.