Master Strategist: Leadership to drive change and innovation

Category Non-Fiction
Format Paperback
Imprint Rupa
Price 195

ISBN: 978-93-5333-569-4
Pages: 136 pages
Date: 1st August 2019

ABOUT THIS BOOK

Like success, there is no one definition of strategy. Over the centuries, countless models and theories have been proposed to formulate what ‘strategy’ is. Alan Clifton, in Master Strategist, offers a step-by-step guide on the building blocks of strategy.
The book begins by explaining the roots of strategy, how it has been perceived through the ages and how strategy is different from planning or tactics. It delves on practical application as well—such as how to master strategic thinking, deploy strategy in corporate organizations, and use modern theories of organizational strategies.
Structured to give a 360-degree view of strategy and its application, the book aims to also help
revive the natural and instinctive use of strategy as a response to situations, rather than a dependence on the conventional form, which relies on numbers and rationale.

AUTHOR OF THE BOOK

Alan Clifton is a management professional with more than two decades of international
experience in the corporate sector. He has worked across diverse industries such as automotive, information technology, education, publishing and healthcare. He has also been part of critical projects with the Government of India, international non-profits and the private sector. Alan is interested in marketing, strategy and communications. He is a graduate in Physics and has a Masters in Mass Communication. He has also earned a PhD in Science and Technology Studies from one of South Asia’s most reputed schools of Economics in Delhi, India.