MASALA CHAI FOR THE SOUL: HOW TO BREW THIS, THAT AND EVERYTHING ELSE

Category Non-Fiction
Format Paperback
Imprint Rupa
Price 295

ISBN: 978-93-5702-723-6
Pages: 224 pages
Date: 5th January 2024

ABOUT THIS BOOK

The ultimate ‘How To’ book to end all ‘How To’ books
Masala Chai for the Soul is not the sattvik cousin of the hallowed ‘Chicken Soup’ and does not
contain any amino acids to nurse your soul back to health. Instead, this soul-full chai brewed by
Jairam N. Menon is an out-and-out ROFL. Infused with masala wisdom from Aristotle to Zen, and
from Shakespeare to stand-up comedians, with the occasional diversions to Bollywood and the tea
vendor down the road, this special masala chai ought to be brewed every day in millions of tea
stalls and homes in maha-Bharat.
Jairam’s cheery stimulant tells you how to:
• spot and stop a bore at fifteen paces (sometimes less, if the bore is yourself)
• manage your boss while giving the impression that he/she/it is managing you
• discover that a lazy Sunday spent in bed is the best way to save the planet
• learn that to procrastinate makes better sense than to pre-empt
• succinctly sum up your innermost feelings as ‘F***’ or ‘S***’
This beverage by a satiric wordsmith will make you realize that there is more to masala chai than
meets the eye!

AUTHOR OF THE BOOK

Jairam N. Menon is a communications consultant. He began his professional career as a sub-editor
with The Free Press Journal before joining the advertising and PR department of a leading engineering
and construction company. He is a writer whose versatility straddles journalism, advertising and
corporate communications. The seeds for this book were sown in a column he used to write for
the in-house magazine of a leading engineering and construction company, which also proved to
be the reader’s favourite section.
He has lived in Mumbai since the time it was known as Bombay and calls the madding city the
only home he knows.