ABOUT THIS BOOK
With over fifty years of experience in managing and developing top global brands such as Baileys
and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal
what it really takes to be successful in the world of business. His clear, down-to-earth advice will
help readers at all stages of their career; from novices to middle management, and from start-up
entrepreneurs to chief executives… Anyone looking to progress their career in business should have
this book on their desk.
Easy to dip into, James’ advice gives readers encouragement to help them achieve success in business
and fulfillment in career, and pushes them to make their mark in the world, wherever they work.
AUTHOR OF THE BOOK
James Espey was born in Livingstone, Zambia, in 1943 and educated in Cape Town, South Africa,
before being transferred to London in 1977.
He holds BCom and MBA degrees, as well as two action learning PhDs in Marketing and Strategic
Planning.
James spent fifty years in business, starting in the grocery trade before moving into the liquor industry
and later becoming a consultant and a non-executive director of a wide variety of companies.
James has spent a large part of his career working internationally, building and creating brands and
also identifying and selecting people who have gone on to “make their mark”. He was personally
responsible for the launch of Malibu, Johnnie Walker Blue Label and Chivas Regal 18, as well as
for the building of Baileys in its formative years.
James has written numerous articles and has also given periodic guest lectures at various business
schools in the UK and abroad. He is most proud of helping to create The Keepers of the Quaich,
Scotland’s leading whisky society, which honours those who make a contribution to this great industry.
In June 2013, he was awarded an OBE for Services to the Whisky Industry in the Queen’s Birthday
Honours List.
