BUSINESS IS PERSONAL: BE THE LEADER OF YOUR LIFE AND BUSINESS

Category Self Help
Format Paperback
Imprint Rupa
Price 295

ISBN: 978-93-5702-974-2
Pages: 232 pages
Date: 5th August 2024

ABOUT THIS BOOK

Business Is Personal navigates the intricacies of modern-day entrepreneurship in a digitally charged world. In an era where social media seeks to mould perceptions, this book illuminates the path to harnessing your business as a unique personal brand. Through compelling anecdotes and real-life examples, it unveils strategies to carve an authentic niche amidst an influencer culture. From leveraging connectivity to crafting an individual narrative, this insightful guide empowers entrepreneurs to embrace their distinct voice. Discover how to thrive authentically in a landscape inundated with influences, transforming your business into a resonant personal brand that speaks volumes in today’s interconnected society.

AUTHOR OF THE BOOK

Penny Power OBE launched an online business community in 1998, four years before LinkedIn.
Trailblazing this concept with her husband, Thomas Power, the two of them grew the network into a global community that supported hundreds of thousands of small businesses worldwide. In 2011, due to the banking crisis, Ecademy was sold and Penny began a personal journey of rebuilding her business and her life.
Penny has called herself an accidental entrepreneur for years and believes we need many emotional and mental tools to manage life as a business owner. Awarded an OBE by the Queen in January 2014 for the contribution Ecademy made, Penny has dedicated herself through her honest speaking, community building and friendship to thousands of business owners and corporate employees.
Penny is married to Thomas Power. She has three children, Hannah, Ross and TJ, and lives in the South of England. Penny places family as her highest value and extends that value into her business life.