Poet, author, screenwriter and internationally acclaimed communication specialist, Prasoon Joshi exemplifies a rare breed of creativity and leadership. A Padma Shree awardee, Prasoon has been conferred with numerous national and international awards and honours, such as the Filmfare, Screen, IIFA and National Film Award (twice), and has been felicitated at Cannes Lions, D&AD, One Show and Clio. He has also been designated as a Young Global Leader by the World Economic Forum. The Chairman and CEO of a leading multinational communications company, Prasoon helped build mega Indian and global brands, apart from running socially relevant campaigns for malnutrition, polio-eradication, women empowerment, Swachh Bharat and child rights. He is also celebrated for his contribution to the world of poetry, song lyrics and cinema, and has emerged as one of the most talented voices in India during the last decade. His writing, in films like Phir Milenge, Taare Zameen Par, Rang De Basanti, Fanaa, Black, Neerja and Bhaag Milkha Bhaag?for which he wrote the script as well?and his poems on contemporary topics, have moved hearts, impacted minds and rekindled the faith that one can give constructive direction to society through high-calibre work in mainstream media.