Edward Russo is a behavioural economist, keynote speaker, and lifelong student of what makes us want more—and what happens when we get it. Blending data with human stories, Russo’s work uncovers the surprising psychology of ambition, satisfaction, and why enough never feels like enough. The Magic of More is a witty, evidence-backed guide to growth without burnout. He’s based in London, where he leads a think tank on sustainable success.