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Going viral is cute, but is it paying the bills?
Influence is a currency, but not everyone knows how to spend it wisely.
Without strategy, it’s all smoke and mirrors—attention without stability, reach without revenue.
Clout fades, but control? That’s the real flex.
Richard Vaughn is a cultural critic, former social media strategist, and long-time observer of the performance economy. With insider experience across influencer marketing and digital PR, Richard now focuses on helping creators find clarity beyond clout. Likes Don’t Pay Rent is his manifesto for reclaiming creative control in a content-obsessed world. He lives in Brooklyn and prefers DMs over comments.
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