Is it possible to be assertive and likeable at the same time? 

Most of us struggle to find the right balance between being pleasant and expressing ourselves clearly. We want to be friendly, but we also want to set boundaries, stand our ground, speak honestly and get what we want. Too often, we stay silent to avoid discomfort, become defensive when challenged, or feel forced to choose between pleasing others and protecting ourselves.  

 In Be Assertive, Paz Oshran offers a practical method for handling sensitive situations with clarity, confidence and tact.  

This book will help you: 

• gain appreciation without constantly pleasing others 

• stop being taken for granted 

• express yourself in situations where you usually stay silent 

• handle confrontation and disagreement with calm confidence 

• say what you mean without sounding rude, cold or apologetic 

• build relationships based on honesty, respect and mutual understanding