Affinity is a new concept, a new way of thinking. This book examines cultural consumer anthropology. It is about observing and understanding consumer behaviour and influencing that behaviour.
AFFINITY,BEYOND BRANDING
AFFINITY,BEYOND BRANDING
By: Martin Goldfarb250.00
- ISBN: 9.79E+12
- Pages: 300 pages
- Published: February 2025
- Format: Paperback
- Imprint: Rupa
- Language: English
Howard Aster taught at Mc Master University Carleton University and McGill University in the Department of Political Science, has served as a consult to numerous government departments in Canada and to cultural organizations, is the author or editor of eleven volumes and has published over 100 articles.
