Weaving magic with words, Prasoon Joshi engages with myriad worlds in his roles as a poet-lyricist and advertising professional (Executive Chairperson and CEO of McCann Worldgroup, India, and President, South Asia). He has won several awards and honours including the prestigious National Award, the Filmfare Award and the Gold Lion at the Cannes festival. He was designated a Young Global Leader by the World Economic Forum. He is also a respected sociocultural voice and has worked on several public service campaigns on topics such as pulse polio and anti-tobacco awareness, gender sensitization and, most recently, the nationwide campaign against malnutrition.
