Vinita Sidhartha

Vinita Sidhartha has a degree in journalism from University of Texas at Austin, US. After completing her studies, she returned to India and set up a communications consultancy with leading clients from the corporate and media sectors. As a mother of two, she turned to her grandmother to take care of her children. Her grandmother spent hours with the children teaching them a number of traditional Indian games. Watching this, the personal and the professional merged in Vinita. Thus, was born Kreeda, meaning ‘play’ in Sanskrit, which researches and markets traditional games that are Indian in spirit and global in quality. (Visit www.kreedagames.com for more information.) Vinita continues to use her communication skills to consult in the development sector. She is also the director at Power Centre Private Limited, an IT company, where she handles the marketing and HR functions.