Rajeev Budhiraja

Rajeev Budhiraja resides in Dubai and is currently focused on initiatives that promote well-being and behaviour change. He began his career in marketing with Cathay Pacific Airways, after studying Economics and Law at Cambridge University. He then founded and managed four pioneering advertising start-ups for McCann Worldgroup in the Middle East, across the digital, healthcare and data sectors, serving as equity partner and CEO. These included Promoseven 360, MRM and McCann Health. Committed to creating positive social impact, he recently earned an MSc in Behavioural Science from the London School of Economics and, continuing this journey, is currently pursuing a Master’s in Positive Psychology at the University of Pennsylvania. Concurrently, he advises Emirates NBD, Dubai’s leading bank, on a UAE-wide financial well-being initiative, supports resilience and AI-based coaching initiatives on behalf of the Positive Psychology Center (PPC) at UPenn, sits on the advisory board of Rochester Institute of Technology, Dubai, and guest lectures at various universities.