WAKE UP AND SMELL THE PROFIT

ABOUT THIS BOOK

…A quite exceptional new book from Ireland’s Coffee Boys,… in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience. … the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.’

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.

In this book you’ll sharpest insights and the best ideas from two of the UK’s top Coffee Business Gurus. Together ‘The Coffee Boys’s have 40 years’ experience in how make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is sometimes in this book for everyone.

With 52 motivating tips and suggestions (plus an extra idea for good measures), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.

With this book you’ll be able to:
Make more money and work less
Have happier customers who spend more money
Win more customers without spending a fortune
Enjoy running your business more
Create customers who rave about your business and consequently generate more customers through word of mouth