Unmet Needs of Entrepreneurship

by S. Parthasarathy

  1. ISBN: 978-81-291-5112-4
  2. Pages: 277 pages
  3. Date: 1 February 2018


What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are?

These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers, and position their offerings.

The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.


S. Parthasarathy worked in the financial sector for a few years, after which he started his entrepreneurial journey with very little financial resources. He ideated and executed multiple businesses over a span of two decades. In his spare time, Parthasarathy loves to trek, meet new people and pursue his interest in amateur astronomy. Currently, he holds the position of Head-Alumni Relations in IIMB and resides in Bangalore with his wife and two children.

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