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THE PETTICOAT JOURNAL: MONEY AND THE INDIAN WOMAN

by Shruti Kohli

  • Category Self Help
  • Format PB
  • Imprint
  • Price 295
  1. ISBN: 978-81-291-2412-8
  2. Pages: 240 pages
  3. Date: June 2013

ABOUT THIS BOOK

Whether you’re single or married, a dependent relative or an independent professional, an indulgent grandmother or a thrifty businesswoman, money plays a key role in your life. And, let’s face it, dealing with it is almost always a challenge. Financial independence does not necessarily mean freedom from financial stress—what to do with the money you have is often as nerve-wracking a proposition as getting the money.
In today’s world, when money is a key factor in determining many things, including your relationships with family and peers and the way you handle your work-life balance, it is absolutely essential to master your money—and The Petticoat Journal tells you how.
Find out how to:
• Manage your budget even if you have limited resources.
• Negotiate the tricky trenches of ‘yours, mine, ours’.
• Circumvent the baggage of societal expectations.
• Figure out where you go wrong with spending/saving and how to get past it.
• Work around people’s demands and do the best for your own financial security.
• And much, much more.
With advice, anecdotes, theories, explanations and some good, old common-sense plain-speaking, this is a handy guide to managing your money that you absolutely must read.

AUTHOR OF THE BOOK

Shruti Kohli is an Indian entrepreneur. She started her career as a journalist and reported for various media organizations, beginning with the Central Indian newspaper The Hitavada. Subsequently, she reported for The Times of India, The Indian Express, CNBC TV18, Outlook Money and India Today. After a decade in journalism, she quit the field in November 2009 to float her own company, Spink Turtle Media Pvt. Ltd, of which she is currently the chairperson and managing director. Her book takes its name from Spink Turtle’s e-magazine for women, The Petticoat Journal (www.petticoatjournal.com), which she edits and which is one of the various news, production and event management businesses of her company.