Survive or Sink


  1. ISBN: 978-81-291-5140-7
  2. Pages: 260 pages
  3. Date: 20 April 2018


Survive or Sink is a wake-up call in these environmentally troubled times, in tackling issues that threaten India and the planet.

The book underscores the role that citizens, industry, civil society, media and the government need to play in collaboration with each other to address poor sanitation, water and pollution, thus improving human well-being, health, and thereby also reducing the impact of climate change.

A prolific writer with many articles published on these issues, Naina Lal Kidwai uses her extensive experience, and her comprehensive insights to write compellingly about possible solutions. She also covers green finance and the financial structure for sustainability, inclusive growth, green jobs and the critical role of women in social transformation.

Backed by examples, Survive or Sink presents a holistic approach to the many challenges and opportunities regarding sustainable development in India. The book emphasizes the fact that the ideal way to achieve sustainable growth is to be responsible about the climate and the environment.

It is a must-read for all who care about the future of India, and protecting our planet.


Naina Lal Kidwai’s environmental engagements include the International Advisory Council
of the Inquiry of UNEP, Global Commission on Economy and Climate, Shakti Sustainable
Energy Foundation, Chair of the FICCI Sustainability Energy and Water Council, and the
India Sanitation Coalition.

She is Chairman of Max Financial Services and the India Advisory Board of Advent Private
Equity, and Non-Executive Director on the global board of Nestle, CIPLA, and Larsen and
Toubro. In 2013, she was elected the first woman president of FICCI. She retired in December
2015 as Executive Director on the board of HSBC Asia Pacific, and as Chairman, HSBC India.
An MBA from Harvard Business School, Kidwai is a recipient of many awards including the
Padma Shri. This is her third book, following the bestseller—30 Women in Power.

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