Storm the Norm: Untold Stories of 20 Brands That Did It Best

by Anisha Motwani

  1. ISBN: 978-81-291-3702-9
  2. Pages: 320 pages
  3. Date: January 2016


Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.

This book features twenty such stories from an exciting mix of categories—telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.

Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.


Anisha Motwani , a well-known business strategist, speaker and columnist, has been closely associated with some of the biggest companies in India over the past three decades.

Business Today rated her as one of the ‘50 Most Powerful Women in Indian Business’ from 2009 to 2011. She was also in the ‘Top 50 Women in Media, Marketing and Advertising’ list, published by Impact, for four years in a row from 2011. She has, besides, been conferred the Udyog Ratan by the Institute of Economic Studies, New Delhi.

An architect of several well-known consumer brands, Anisha is also credited with creating vibrancy in some staid product categories. She has the exceptional ability to turn insights into theory and theories into action, and is a prominent member of several professional associations, industry bodies and corporate boards.

She is a regular speaker at national and global business forums and publishes her point of view on gender diversity, business, consumer and digital trends in MarketBuzzar.com—a portal of marketing insights she has founded—in addition to several leading publications.

Anisha lives in Delhi with her husband Mahinder and children Prerna and Prithviraj.

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