Smart Skills: Persuasion

by Patrick Forsyth

  • Category Self Help
  • Format PB
  • Imprint
  • Price 95
  1. ISBN: 978-81-291-2005-2
  2. Pages: 112 pages
  3. Date: July 2012


Persuasion is not just a part of negotiation – it has many different facets. There
is rarely any time in your working day when the key skill of persuasion is not
useful. Convincing people about various things and persuading them to align their
views with yours is the cornerstone of any successful business.
This book discusses the topic of persuasion in a focused manner, with practical
examples, and acts as a step-by-step guide for the different approaches that will
help you get ahead. A must-read for any employee, manager, freelancer or business


Patrick Forsyth began his career in publishing and has run, since 1990, Touchstone
Training & Consultancy, a company that specialises in the improvement of marketing,
management and communications skills. He is an experienced conference speaker
and writes extensively on business matters. He is the author of many successful
books on aspects of business, management and careers, including How to Write
Reports and Proposals (Kogan Page) and Marketing: A Guide to the Fundamentals
(The Economist).