Naari, Mard Banna Nahi Zaruri!


  • Category Self Help
  • Format Paperack
  • Imprint Rupa
  • Price 195
  1. ISBN: 978-81-291-4186-6
  2. Pages: 208 pages
  3. Date: July 2016


Today’s woman wants to make a success of both family and career and is unwilling to compromise on either. But the burden of coping with deadlines, recalcitrant children, lazy husbands, difficult bosses and equally difficult in-laws can be daunting, even overwhelming.

In this book, Apurva Purohit, CEO of Radio City 91.1 FM, shows how women can accept, adapt and achieve their way to the highest rung in every arena. Through real-life stories and funny anecdotes, she provides pithy tips on a multitude of topics: from training husbands to training interns, from the right attitude to getting it right with kids, from dealing with household crises to office emergencies, from building a reputation to paving one’s way to the top.

Warm, witty and empathetic, ‘Naari, Mard Banna Nahi Zaruri!’ is a must-read for every woman on the quest for work-home balance and determined to succeed in her career and live a happy and fulfilling life.

Translated by Sulekha Vajpayi Karkare


APURVA PUROHIT is the CEO of Radio City 91.1 FM and an IIMB alumnus. She is one of the very few women CEOs in the media and entertainment space in India and has been managing media organizations for a large part of the twenty-five years she has spent in the corporate world.
While she has nothing against men and is, indeed, quite fond of them, she believes women are equally competent (and sometimes more so!) and they need to start grabbing a larger part of the sky for themselves.

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