Investigative Selling

by Omar Periu

  1. ISBN: 978-81-291-1934-6
  2. Pages: 240 pages
  3. Date: January 2012


Omar Periu, the author, an expert sales man himself, professes that sales begin
with generating key information about the customer.
And since most people are not born with detective like instincts the skills required
must be learned, practiced, and refined.
This book lays out the set of skills that would turn the average salesperson into
a master seller.
Omar Periu who is an internationally renowned “high energy” sales trainer
and master salesman, provides readers with the secrets of becoming a top sales
professional in his comprehensive book Investigative Selling.
‘Like any good investigation, selling begins with questioning, listening, and,
observation’, the author mentions.
Investigative Selling not only details these important skills, but also explains the
most effective way to use the information gathered. And it applies investigative
selling techniques to a range of sales activities, from prospecting to qualifying,
from presentation to closing.


Omar Periu is an American success story. At the age of seven, he and his family
came to the United States after fleeing Cuba. As a young man, Omar worked
in many physically demanding jobs including that of a quarry labourer—all in
pursuit of his dreams.
By age thirty-one, Omar was the owner of a chain of highly profitable health
clubs and sports medicine facilities.
Having excelled at sales and management, he began teaching others his formula
for success. Today, Omar Periu is a highly sought-after lecturer and workshop
leader. He and his family currently reside in South Florida.

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