Grand Brand Rajini Brand Management the Rajinikanth Way

by P.C. Balasubramanian and Raja Krishnamoorthy

  1. ISBN: 978-81-291-2059-5
  2. Pages: 157 pages
  3. Date: November 2012


In today’s cut-throat business arena, one of the cornerstones for the success of any
organization or product is establishing itself as a brand—an entity that is immediately
identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian
and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example
of a lasting brand. Analysing the actor’s career in the context of the trajectory of
successful global brands, this is a unique take on the theories and practices of brand
management that will help you boost your brand and take it to the next level.


P. C. BALASUBRAMANIAN is one of the founder directors of Matrix Business
Services India. He is passionate about enterprise and institution-building. He is
also an ardent admirer of Rajinikanth and one of the authors of the bestselling
Rajini’s Punchtantra: Business and Life Management the Rajinikanth Way.
A chartered and cost accountant by profession, RAM N. RAMAKRISHNAN has
worked in management consultancy for two decades. After a stint with a wellknown
corporate house in Mumbai, Ram set up his own consulting service and
currently performs management advisory in the Arabian Gulf.

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