Building brand YOU!

by Sanjiv S Chaudhary • Mamata R Talukdar

  • Category Self Help
  • Format PB
  • Imprint
  • Price 195
  1. ISBN: 978-81-291-1929-2
  2. Pages: 256 pages
  3. Date: January 2012


Building brand YOU! is a self-help book. Every professional is a BRAND and like any
brand, one goes through various tests for the ultimate position in the market.
In today’s business world everyone is observed at all times – by peers, seniors
and juniors. Every interaction, gesture, reaction and action, tends to create an
impression in the corporate world. Hence every situation is an opportunity to
market oneself and create a brand. There are many situations at a workplace that
may seem utterly insignificant, but when it comes to climbing up the corporate
ladder, they need serious attention.
This book addresses many common bloopers committed by professionals; various
dilemmas faced by fresh employees; and thus this book is an ultimate guide for
business school students before they join corporate jobs.
This book provides practical and thoughtful insights about the art of creating an
everlasting impression and gaining the loyalty of people and companies.


Sanjiv S Chaudhary is a service professional with twenty years of experience in
the telecom and the hospitality industry. He is a graduate from Punjab University
and has completed his hotel management from Chandigarh and his MBA from
Norwegian School of Management, Norway. He started his career as management
trainee with Taj Group of hotels, TATA and excelled as a service leader in top
Indian brands like Escotel, Idea, Tata Teleservices, Reliance and Aircel. Sanjiv is
presently working with Dishtv India Ltd.
Mamata R Talukdar has been a working professional for the past fifteen years in
the service industry. She joined the corporate world as a customer service assistant,
and worked her way up the corporate ladder to become head of customer services.
This experience has given her a deep insight into the nuances and workings of
the corporate world. She has worked with prestigious brands like Bharti Airtel,
Spice Telecom, Aircel and Underwriter Laboratories Inc.

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