7 Secrets of Persuasion

by James C. Crimmins

  • Category Self Help
  • Format Paperack
  • Imprint Rupa
  • Price 195
  1. ISBN: 978-81-291-4192-7
  2. Pages: 224 pages
  3. Date: October 2016


7 Secrets of Persuasion is the first book to apply neuroscience to the art of persuasion—that is, it directly translates the latest in neuroscience into practical new techniques for effective persuasion. Based on his years of experience as a professional persuader and advertiser, Jim Crimmins provides us with the tools to communicate in a compelling and persuasive manner. Whether your goal is to persuade one person—a husband, child, or boss or the millions of people who form the market for your product, 7 Secrets of Persuasion is the book for you.


James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand-planning director with clients such as Budweiser, McDonald’s, State Farm, and Betty Crocker. He has earned a PhD in sociology and a master’s degree in statistics, and has taught integrated marketing communication at Northwestern University’s Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.

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