Wendell Rodricks spent his childhood in Bombay and started his working life in Muscat. He then moved to Los Angeles and Paris to study fashion design and couture. He returned to India in 1988 and quickly gained repute as a designer, working with renowned brands such as Garden Vareli, Lakme and De Beers. He established his own label in 1990 and moved base in 1993 to Colvale, Goa.
A pioneer in the world of Indian fashion, Wendell is considered one of the most influential designers in the country and has received international acclaim for his work. Wendell also writes about fashion and lectures on world costume history. His book on the history of Goan costume, Moda Goa, was published in 2012. He is passionate about art, music, literature, food, travel and Goa’s environment