Shruti Kohli is an Indian entrepreneur. She started her career as a journalist and reported for various media organizations, beginning with the Central Indian newspaper The Hitavada. Subsequently, she reported for The Times of India, The Indian Express, CNBC TV18, Outlook Money and India Today. After a decade in journalism, she quit the field in November 2009 to float her own company, Spink Turtle Media Pvt. Ltd, of which she is currently the chairperson and managing director. Her book takes its name from Spink Turtle’s e-magazine for women, The Petticoat Journal (www.petticoatjournal.com), which she edits and which is one of the various news, production and event management businesses of her company.