Shailendra Singh has B.T.D.T.—Been there. Done that. Some know him as a ‘sports marketing guru’, some as an ‘advertising whizz’ or ‘Bollywood producer’, and many acknowledge him as a shrewd ‘dealmaker’. He’s conceptualized the most famous and long-lasting campaigns for India’s biggest brands, managed and helped adjust the jockstraps of India’s most respected cricketers, and launched the careers and egos of the country’s biggest celebrities. He’s opened a direct line of communication with India’s youth by creating massive music festivals, is emerging as Asia’s largest music promoter, and has produced over sixty Bollywood movies. He has worked on awareness campaigns for HIV/AIDS, cancer and piracy. He enjoys short trots on the beach, any sport that uses a ball, and sugar. This is his first, and hopefully not last, attempt at writing a book.