Badrinath Nuggehalli

Badrinath Nuggehalli graduated from BITS, Pilani and completed his MBA from
IIM, Bangalore. Being the son of an army officer, he acquired an abiding interest
in war history and geopolitics. His career in advertising and market research
awakened in him another consuming interest – research into people.
Presently an independent marketing consultant, he lives in Mumbai with his
wife and daughter.